Le Suivant
Co-founding a streetwear label — and its first collection, two hoodies six months in the making.
- Year
- 2023
- Reading
- 04 min
- Figures
- 27
Le Suivant is the streetwear label I co-founded with Justin Huang in 2023. Its first collection took six months: a Cream White Hoodie with a three-layer pocket and an irregular cut, and a Denim Washed Hoodie with a personalised manufacturing label — delivered in minimal, recycled packaging.
- Role
- Founder & Designer, with Justin Huang — also model and editor
- Team
- Justin Huang — Founder & Designer
- Lucy Lai — Model
- Ryan Li — Runway model
- Julie Huang, Lucy Lai, Paris Liang, Zhiyu Zhang — Editors & Marketing
- Disciplines
- Brand Identity
- Streetwear
- Garment Production
- Packaging
- Art Direction
- Tools
- Volcanic rock velvet / Soft structured denim / Custom manufacturing label / Recycled packaging
Le Suivant means “the next”.
As its design directors, Justin and I chased “the unexpected”: clothing that explores unexpected elements in casual wear.
We expect the mix and match of the unexpected.”
Designing & making
Designing takes time and patience. The team was entirely devoted to it, modifying the designs over and over to unite fashion and comfort. We believe minimalism delivers the most powerful message, so black and white became the primary colours of both hoodies — reasonless, timeless and ageless.
Making the designs real takes effort and communication. We stayed in constant contact with the manufacturer so every detail could survive into reality: volcanic rock velvet keeps the washed hoodie’s shape while staying comfortable, and the distinctive tag was produced in several samples to make sure it matched the design.
Fig. 03Three-layer pocket, sketched
Fig. 04Volcanic rock velvet
Cream White Hoodie
Balancing practicality and creativity, I designed a three-layer pocket that adds a visual sense of depth, and an irregular cut that breaks the conventions of a hoodie.
The snow mountain on the back carries the message of ‘going beyond ourselves’ — and Le Suivant’s value of unrestricted freedom.
Fig. 05Front
Fig. 06Back — the snow mountain
Fig. 07The sleeve pocket in use
Denim Washed Hoodie
Unlike conventional denim, this fabric is soft yet structured — Le Suivant pursues comfort and attitude at the same time.
A stitched “Manufacturing INFO.” label makes every hoodie personalised and unique. On the back, “Wrong Side” is a double entendre: it really is the wrong side to wear facing forward, and it tells people to pay attention to the front.
With a dedicated design on the front, I kept the back simple. Less is more.
Fig. 12Front
Fig. 13Back — “Wrong Side”
Less is more, down to the box
Packaging is minimal and clean, so customers can put the design on right away instead of unwrapping it.
It also cuts waste: the shopping bag is always optional, and all packaging materials are recycled and reusable.
Fig. 17Recycled kraft packaging
6 months
To finalise the first collection
2
Dedicated designer hoodies
100%
Recycled, reusable packaging — shopping bag optional
Le Suivant, the next.”
End of case — Le Suivant
05 Wear · 16 / 23
